What Does Acura Mean?

2022 Acura RDX taking a corner


Acura is one of the leading luxury car brands in the area, with a wide variety of impeccable vehicles perfect for all types of drivers. We all know and love the Acura brand, but what does Acura mean? Learn more about the origins of each of these brand names with Acura of Modesto near Turlock. In this guide, we walk through the actual meaning of the word Acura in addition to the brand history as well. Take a look into the history of the brand, and contact us at Acura of Modesto if you want to check out our new or used vehicles in person. 

Acura Name Meaning

What does Acura mean? There are actually several different meanings. One theory is that the name stems from the Latin word “Acu,” which means “done with precision” or “mechanically precise.” However, the Japanese division of the Honda Motor Company referred to the make as “Akira”, which is synonymous with “intelligence” or “wisdom.” 

Therefore, it seems as though Acura is a combination of smart design combined with precise engineering. Learn more at our Stockton dealership today.

Acura Logo Meaning

The Acura insignia is related to the brand name as well. The design looks like a caliper measurement tool, which highlights the company’s attention to detail as the caliper is known for taking precise measurements. In addition, the insignia somewhat resembles an abstract A. So, whenever you see the logo in the Manteca area, be sure to remember that as a fun trivia fact.

The History of Acura

Acura is known for its excellent quality control in addition to its innovation, so here are some highlights in terms of the brand’s history:

  • In 1986, Acura debuted the Legend and the Integra. This brand immediately made a name within the automotive industry.
  • In 1989, Acura conceived and created the NSX supercar to widespread critical acclaim. 
  • In 2000, the Acura MDX appeared on the market for the first time, breaking ground as a crossover SUV with three rows of seating, paving the way for the midsize SUV.
  • In 2013, The Performance Manufacturing Center was conceived and is located in Marysville, Ohio, where it continues to raise the bar on performance vehicles.

Learn More About Acura with Acura of Modesto

Now that you know all about the history of Acura, contact us at Acura of Modesto for more information. Our team would be absolutely delighted to help you out in Modesto, so reach out to us at any time.

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